SWOT Analysis
To prepare for this assignment, you need to read the last section on page 8 through page 18 in the file titled “The TOWS Matrix.pdf” ATTACHED. Plan on at least 30-45 minutes to read and study this attachment before beginning the assignment.
SWOT Analysis -This is sometimes called an “environmental analysis” where two basic things happen: a) the company’s internal situation is analyzed in terms of its Strengths and Weaknesses and b) the industry situation is analyzed in terms of external Opportunities and Threats. For this assignment, choose a company you know well! It may be your current employer, a former employer, or any company that you are very familiar with. It can even be a small mom-and-pop business in your area. If you do not wish to reveal the name of the company, that’s OK.
Regardless of which company you choose, your posting should include an introductory paragraph that gives a description of the product or service the company sells, a quick explanation of the target market they focus on, and some indication of the size of the company. Next, use the “SWOT & TOWS Template” attached here to list the company’s strengths, weaknesses, opportunities, and threats.