7-1. List the major advantages of survey research methods over qualitative methods. Can you think of any drawbacks, and if so, what are they?
7-3. What aspects of person-administered surveys make them attractive to marketing researchers? What aspects make them unattractive?
7-5. What are the advantages of person-administered over self-administered surveys, and vice versa?
7-7. Indicate the differences between (a) in-home surveys, (b) mall-intercept surveys, and (c) in-office surveys. What do they share in common?
7-9. Indicate the pros and cons of self-administered surveys.