1. introduce two controversies related to social media, closing with a succinct thesis statement explaining the main themes of the analysis
2. Explain the brands and what the brands were trying to do that caused the controversies
3. Explain why people on social media responded the way they did to both controversies.
4. Explain how the companies responded to the controversies (or if they responded) on social media and why they responded the way they did
5. Analyze wether the companies responded well or poorly on social media
6. compare and contrast the two controversies. what parts were similar? what parts differed? what can be learned from the different ways these two handled their controversies? what should social media managers know about how to handle social media crises as a result of your analysis?
Stipulations
– 700 words
– Images screenshots and links are encouraged