Template is given when assigned
To produce a strategic digital public relations plan for a live client, evidencing
knowledge of public relations and content-marketing concepts.
8 CBM716: Digital Public Relations
2. To create example public relations outputs for the live client based on public relations
and content marketing theory
clearly demonstrating your analytical, critical and evaluative skills. The report should consider
the allocated live client’s potential audience and provide appropriate suggestions and
recommendations.
The emphasis should be on digital PR options including online media partnerships, social
media, blog content, video content and visual content. Report sections include competitor
analysis, persona creation, content plan and measurement, partner analysis, cost breakdown,
etc.
The report should be in the style of a professional
business report