：• Research using business textbooks, academic journals and credible websites. (refer to
ProQuest /Ebsco/ ebrary that are accessible via Moodle)
• Construct a research supported, in-depth, analytical discussion based on a correct
understanding of the case study issues.
• Use in-text citations and referencing using the Harvard referencing system
Students can incorporate their initial discussions on the industry submitted in their midterm as the first
part of the strategic plan. See details of the industry and business environment analysis above.
This is a group report and the section I am responsible for is：
IV. The General Environment (PESTEL analysis)
V. The Industry Environment (Porter’s Five Forces Analysis)
VI. The Competitive Environment (discussion of key competitors’ strengths and weaknesses)
VII. Internal Analysis (evaluation of the firm’s capabilities, competencies and competitive advantage
using VRIO approach)
VIII. TOWS Analysis (key points of the above analyses)
There is a guide in the file：
Read this guide to give you more detail on how to complete your strategic analysis and plan group report assignment.
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