Select three service organizations with a presence in Canada, each in a different industry category. Choose them so that each one ishigh in a different one of the three service attributes (Search, Experience and Credence). For example, Tim Horton’s, which is in the Foodservice category, is high in Search attributes. Holiday Inn hotels (which are in the Accommodation category), is high in Experience attributes (although it is also high in Search attributes so I could have chosen it for that aspect instead). Lastly, Beach Dental (in Health care), is high in Credence attributes.