Following on from a successful presentation of your
marketing plan and pitch of your product/service, you have now been assigned to
generate a report on the viability of a product/service (you may choose the
either of the products/services used in coursework 1 or 2, or a new
product/service of your choice).
3,000 words (+/- 10%)
Further Guidance
BU52008_Marketing Strategy
Business Report.docx
Marketing Strategy Individual
Report (50%) – submission date 11.05.22
A viability report focuses on the suitability of the market.
Use at least two named
tools, models or concepts such as (and not limited to) competitor analysis,
market segmentation and value proposition.
You should discuss the
principles of marketing management and strategies reflecting on the challenges
of the modern world with consideration of the UN SDGs.
Support this with
concrete and specific examples and strategic marketing management
theories, models and concepts with reference to recent and current
events (within the last 5 – 10 years).
Harvard references
should be used through-out.
A sample report
template
Title page/cover
sheet (include word count)
Table of
contents
Exec summary
(included within word count) - this is a short overview of the finished
paper
Introduction to
product – target customer/market, needs of customer, value
proposition/unique selling point
Analysis –
should include competitor analysis; segmentation, and any
risks
Recommendations
– based on above and highlighting the marketing plan
Conclusion – addresses
the question and has a critical analysis with respect to the example
organisations brings in consideration of the principles of marketing
management and strategy.  
References