Week 3 Discussion Question 1
Marketing and Exchange
The exchange has been a core concept underlying Marketing Theory. To satisfy human needs, people and organizations are compelled to engage in social and economic exchanges with other people and organizations. Marketing attempts to influence this exchange behavior.
How does the evolving concept of the marketing Exchange impact your decision-making processes as a manager?
Below are links to three articles reflecting on the evolution of our understanding of the marketing exchange. Read and reflect upon the topic of marketing and exchange. You may wish to do some research of your own. Make sure you support your statements with citations