This essay requires you to investigate a specific aspect of marketing communications (e.g. campaign tactics, brand awareness, image construction, consumer behavior etc.).
In your essay you are required to use academically unobjectionable quotes, notes and bibliography. Please use APA style but other writing styles and formats will be accepted if they are used consistently. All websites must be given in their entirety, including the last day you accessed the site. Please, use only recent academic literature.
Please, go deeper with the example of James Bond and Aston Martin campaign.
Also, try to focus just on a few film scenes as an example, otherwise it would be too much.
Here I have attached the instructions and the grading criteria: