Overall, the following are the key analytical areas that you will be focused upon when evaluating your case report:
Critical Analytical Areas
a. Critical and Strategic Thinking
It includes the depth of the analysis performed. It refers to the logic and causal analysis used to build up your arguments and propositions. Your conceptual understanding of marketing concepts and strategic models and analysis of the qualitative information provided in the case is included in this rubric. It assesses your skills in: opportunity analysis, opportunity-organization matching, and opportunity evaluation.
b. Market Data Analysis
It includes your ability to perform quantitative and statistical calculations regarding consumers, markets, advertising, and competition. It focuses on the calculation of market and demand trends and the interpretation of the data and its meaning.
c. Costing Data Analysis
It includes your ability to perform cost analysis associated to marketing decisions. It includes your effectiveness in the manipulation and calculation of data referred to products/services. And the demonstrated skill to operate costs, breakeven analysis, trade margins, and the impact of costs in marketing decision making.
d. Financial Data Analysis
It includes your demonstrated ability to prepare, quantify, describe, evaluate and interpret financial data. It assesses your ability to perform net present value analysis, financial income statements, sensitivity analysis to marketing decisions/variables.
Evaluation Rubric Down Below
Identification of symptoms(problems)
Statement of central problem (problems should be stated in actionable terms from perspective of decision maker) (all discussion should be related to the problem and only 3 problems should be identified)
Problem Analysis (problems have been listed in order to analyze the critical factors)
Identification of alternatives (brainstorming)
Evaluation of alternatives (pros and cons arguments are stated for each alternative and the decision criteria to be used in the evaluation of alternatives is identified)
Recommended course of action (develop a combination of alternatives that solve the problem within the contsraints the firm faces
Implementation Plan (identify the responsibilities of individuals or departments in the firm)(who does what)