Please note that these questions are based on chapters 1-5 of your textbook (Consumer Behavior) seventh Edition Hoyer, Macinnis, Pieters. Also, endeavor to be as detailed as possible.
Explain how reference groups, diversity, household, and social class influence a consumer’s decisions and analyze the four stages of the process of making a decision.
With relevant examples, discuss the key characteristics of attention and explain the interaction between focal attention, nonfocal attention, and preattentive processing.
Discuss the four techniques that marketers use to enhance consumers’ memory so that they can remember offerings, brands, or message contents.