You are asked to think of a CSR -related topic that is or could be relevant to the puclic company Air France-KLM.
You need to write an argumentative essay, the topic you choose should involve tension or a possible dilemma for the company.
To find a suitable CSR related theme for your individual 1000-word argumentative essay that is relevant for Air France-KLM, do the following:
1. Read the Annual Report of Airfrance-KLM and study their website. What do they write (or not) about CSR – related topics? What makes you curious? What do you miss? Which CSR- related dilemma could play a role in the company? Or, where do you see CSR opportunities for the company? What role could CSR play in the financial results of a business, in the investment advice, to which kind(s) of persona(s)?
2. Check if the company has been in the news recently. Are there any news reports about topics that relate to the company’s CSR policies and practices?
3. To form your opinion and ‘to make your case’, find and make use of academic research that has been done into CSR-topics that you will address in your essay. Make use of key words when you search. You must use at least 3 *academic sources. Academic sources are: research journal articles and university textbooks.
Make sure you understand the nature of an argumentative essay. It is not an informative essay! You argue against and in favour of a debatable thesis statement regarding your chosen theme in writing, and so try to convince the reader of your position. You use a consistent pattern of argumentation.
– A-R-E: Assertion – Reasoning – Evidence)
– The Refutation model, for example: Some opponents say that…. Their argument is not valid because … (examples, evidence). Therefore … (conclusion).
– Introduction, body ,conclusion.