Instructor Ross
Econ 201
Paper
The paper must be at a minimum of full 3 pages, double-spaced, font size 12-Times New Roman. Make a header with your last name and page number. Include a title page with your name, course number, what company you picked, and the date. Your paper should be free from spelling and grammatical errors. You will make a bibliography for all resources used and include it at the end of your paper. You must use at least 2 credible sources. Use your judgement as to whether a source is credible or not. You may use MLA or APA format.
Pick a company in an industry.
Give a brief history of the company and what type of market structure (perfect competition, oligopoly, etc.) it was when it first started. How has the company changed since it was formed (offers different products, etc.)? What type of market is it in now (has it changed)? What types of products/services does it offer? Do you think they are elastic or inelastic and why? Are there complements and/or substitutes for the goods/services they offer? If so, give a few examples. How many workers does this company employ (usually the company website will give estimates)? What percentage do you think are skilled and unskilled and why do you think that?
You will find 3 current strategies the company uses to remain competitive in that industry. If you can only find 2 current strategies, present one strategy of your own. An example of a strategy is when stores price match other stores. Go through each strategy and provide the advantages and disadvantages of each strategy. Explain how the company implements each strategy and how it helps them remain competitive.
In your conclusion, describe which strategy you think it best for the company to remain competitive and why you think that one is the best.
Structure of the paper:
• Title page with your name, course number, what company you picked, and the date
• History and summary of the company and industry
• 3 strategies and advantages/disadvantages of each strategy
• Conclusion/ which strategy do you think is best
• Bibliography
Grade Breakdown:
Paper:
Title page and bibliography are worth 0.5% each for a total of 1%
Correct paper format (correct font size, font style, proper 1” margins, etc.) -1%
3 FULL pages- 3% Each missing page will get a deduction of 1% (if you have 2.5 pages, you will receive a deduction of 0.5%)
History and summary of the company- 2%
3 Current strategies and advantages/disadvantages of each -6% (2% each strategy-> 1% for current strategy and 1% for advantages/disadvantages)
Conclusion- 2%
Total: 15%
Note!! please dont use apple for the company i have written one of these one them already! thank you!