The company and especially its top management are the brand. The objective of your corporate social responsibility campaign is to externally promote brand imagery and build brand loyalty, community and brand commitment among consumer stakeholders, The communications plan should be written as an integrated marketing communications public relations consultant report to a client of your…

Visit a grocery supermarket retailer in your area that you frequently purchase from and go to your specific category of focus. Supermarket only, not be a Club, Convenience, or Mass Merchandise format store. Take photos of your specific category. Upon completion of your store visit, provide information that defines your category. Include the following points…

Case 5.1 The Men’s Market for Athleisure (pp. 115-116) Read and analyze the case. Instructions on answering this case and posting your answer in the Discussion Forum: 1) Post #1: Choose and answer question number 1 at the end of the case (10 Points) 2. Post #2: Choose and answer any one of the remaining…

Discussion Forum: Active Learning (AL) on page 175 Learn About Online Marketing Research Software Systems Read and the the following: 1. Answer at least 2 questions of the Active Learning Exercise. Remember to support your answer with the chapter 7 readings to earn the maximum points for this section.

7-1. List the major advantages of survey research methods over qualitative methods. Can you think of any drawbacks, and if so, what are they? 7-3. What aspects of person-administered surveys make them attractive to marketing researchers? What aspects make them unattractive? 7-5. What are the advantages of person-administered over self-administered surveys, and vice versa? 7-7.…

Following on from a successful presentation of your marketing plan and pitch of your product/service, you have now been assigned to generate a report on the viability of a product/service (you may choose the either of the products/services used in coursework 1 or 2, or a new product/service of your choice). 3,000 words (+/- 10%)…

6-1. Define quantitative research. Define qualitative research. List the differences between these two research methods. 6-2. What is mixed methods research? What are the three types of mixed methods research? Give an example of each. 6-5. Describe a traditional focus group. 6-14. What type of data is reported from focus groups? Can these findings be…

Following on from a successful presentation of your marketing plan and pitch of your product/service, you have now been assigned to generate a report on the viability of a product/service (you may choose the either of the products/services used in coursework 1 or 2, or a new product/service of your choice). 3,000 words (+/- 10%)…