Visit a grocery supermarket retailer in your area that you frequently purchase from and go to your specific category of
focus. Supermarket only, not be a Club, Convenience, or Mass Merchandise format store. Take photos of your specific
category.
Upon completion of your store visit, provide information that defines your category. Include the following points in this
report:
1. List your specific retailer (store name & parent company)
2. Research and state the retailer’s mission statement (maybe parent company mission).
3. State your category Sub-Category & Segment
4. List the primary brands merchandised in your category Sub-Segment (including store brands)
5. Describe where your category is located within the store (perimeter, center grocery aisle, on the shelf, in
refrigeration, refrigerated case, etc.)
6. Explain whether your sub-segment products have potential competing product options in
different parts of the store.
7. If you shop this category sub-segment, have your buying habits changed in recent years? If so, how?
8. How important do you feel it is to introduce new items to this category sub-segment of
products?
Note: See attached file for detailed about the Category/ Sub-Category/ Segment/ Sub-Segment. Please choose
Safeway as a grocery market retailer