Answer the questions below in the appropriate format a legal essay.
Question 1
Choose a product/brand meant for millennials and describe how the group would arrive at their decision to purchase the product based on the Buyer Decision Process.
Question 2
Using the same product/brand as question 1, discuss how Micro and Macro Environmental factors might affect its marketing effort.
INSTRUCTIONS
Write out your answers/views to the above TWO (2) questions in a Word document.
Page 2 – Table of Contents
Page 3 – Introduction
Page 4 – Content
2nd Last Page – List of References – References must be provided and taken from credible sources such as peer-reviewed journals and academically accepted publications.
Text Format:
Font Type: Times New Roman
Font Size: 12
Spacing: 1.5