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Evergreen Beauty Ltd. is a company specialising in beauty products for both men and women. We select the best medicinal organic plants for all over the world to create natural products for a selected customer group. We already have an e-commerce web site launched 5 years ago. We have enjoyed a tremendous success over the past 3 years and we are now ready to advertise our products to a new range of customers. However we now want to expand our customer base and brand awareness and promote our site and our products via digital advertising and marketing tools. We are particularly keen on exploring the integrated use of mobile apps, social media and online tools.
Our audience profile: Female customers
 30 to 65 years old
 Average income band £ 40-60K
 Location: UK
Male customers:
 30 to 65 years old
 Average income band £ 40-60K
 Location: UK
We are looking for an integrated digital advertising strategy including:
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How to promote our website and online activities
How to identify relevant digital media channels where we could advertise our products/site
Tools and strategies for a successful on-line campaign (banners, advertorials, competitions, mini-games)
Ideas for an integrated interactive advertising campaign on other digital platforms such as:
 Mobile apps
 Social media
 Advergaming
 Interactive TV
A SEO ad SEM strategy
Ideas for Content/Experiential Marketing strategy integrated with the advertising strategy.
You should support your choices with evidence of research/reading on online marketing