Assignment Task (1,500 words) – 50%
Based on your research you are required to produce and explain the
organisational structure of Premier Inn. Discuss the internal and external
factors which impact on their business as a result of emerging situations
(crises, pandemics, etc..), using environmental analysis tools such as SWOT and
PESTLE.
A suggested format would be to discuss the organisational structure
of Premier Inn Hotel’s in 300 words. Then, 800 words can be used to discuss the
environmental factors. The remaining 400 words could to be used for the
introduction and conclusion of this case study (Please see the below assignment
guide and layout).
You must reference all
information used in the case study, using the CCCU Harvard Referencing Guide. Minimum
of 10 Sources, including Journals, Books and use a variety of academically
accepted sources.
You are required to write a 1500-word Case Study analysing
the structure and business environment of the Premier Inn Hotel Chain by
carrying out independent research.
• Introduction.
Give an overview of the Premier Inn Hotel and what you are going to cover in
your case study. (200 words)
• Organisational
Structure of the Premier Inn Hotel. (300 words)
• Business
Environment Analysis of the Premier Inn Hotel. (50 words)
• SWOT
Analysis. (300 words)
• PESTLE
Analysis. (450 words)
Conclusion. (200 words)
Important
note
You should include examples of industry practice
from different organisations
Case
study Table
of Content
1 Introduction. Error! Bookmark not
defined.
2 Organisational Structure of Premier Inn Hotel 6
3 Business Environment analysis of Premier Inn Hotel 6
3.1 SWOT Analysis. 6
3.1.1 Strength. 6
3.1.2 Weaknesses. 6
3.1.3 Opportunities. 6
3.1.4 Threats. 6
3.2 PESTLE Analysis. 7
Under this heading you will define
what is meant by PESTLE analysis. 7
3.2.1 Political Factors. 7
3.2.2 Economical Factors. 7
3.2.3 Social Factors. 7
3.2.4 Technological Factors. 7
3.2.5 Legal Factors. 7
3.2.6 Environmental Factors. 7
4 Conclusion. 7
Introduction 200
words
Give an overview of Premier Inn Hotel and
what you are going to cover in your case study, as; this study will include the
analysis of the organisational structure of the Premier Inn hotel. What the case
study aims to do.
Organisational
Structure of Premier Inn Hotel – 300
Words
Under this heading, you will discuss the organisational structure of the
Premier Inn Hotel. For instance, if the hotel has in place a tall structure,
how does this structure benefit the organisation and what are the drawbacks of
this structure. Students can also include a picture of the structure of the
Premier Inn hotel.
Business
Environment Analysis of Premier Inn Hotel – 50 Words
Under this heading, you will define and explain what is meant by the
Business environment.
SWOT Analysis – you can use
300 Words to carry out SWOT analysis
Under this heading, you will define what is meant by SWOT analysis.
Strength
Under this heading, you will discuss the strength of the Premier Inn
Hotel that can help them combat the emerging situation as a result of Covid 19.
Weaknesses
Under this heading, you will discuss the weakness of the Premier Inn
Hotel that makes the organisation vulnerable as a result of Covid 19.
Opportunities
Under this heading, you will discuss the external factors emerging as a
result of Covid-19 and can be exploited by the Premier Inn Hotel for their
benefit.
Threats
Under this heading, you will discuss the external factors emerging as a
result of Covid-19 and can be a threat to the Premier Inn hotel, such as fear
of contracting a virus if they travel.
PESTLE Analysis – You can use 450
words to carry out a PESTLE analysis
Under this heading, you
will define what is meant by PESTLE analysis.
Political
Factors
Under this heading, you will discuss which political factors, both
favourable and unfavourable, are impacting the Premier Inn Hotel.
Economic
Factors
Under this heading, you will discuss which Economical factors, both
favourable and unfavourable, are impacting the Premier Inn Hotel.
Social
Factors
Under this heading, you will discuss which social factors, both
favourable and unfavourable, are impacting the Premier Inn Hotel.
Technological
Factors
Under this heading, you will discuss which technological factors, both
favourable and unfavourable, are impacting the Premier Inn Hotel.
Legal
Factors
Under this heading, you will discuss which legal factors, both
favourable and unfavourable, are impacting the Premier Inn Hotel.
Environmental
Factors
Under this heading, you will discuss which environmental factors, both
favourable and unfavourable, are impacting the Premier Inn Hotel.
Conclusion –
200
words
In your conclusion,
you will present the summary of the key findings of the SWOT and PESTLE
analysis and conclude your case study.
See attached guide and grid
for grade descriptors.