When completing an assignment for a given
module, the student will assume the role of marketing manager for Starbucks
Corporation. All student responses must be based on research. View the entire
course textbook (all chapters) as a resource for the assignment, meaning
it may be necessary to locate assignment-related material in chapters
other than those corresponding with the module in which the assignment
is located. Textbook utilized for this assignment: Marshall, G.
(2018). Marketing Management (3rd Edition). McGraw-Hill Higher Education (US).
Paper must be a 600-word recommendations
document (12-point Times New Roman font, double spaced), based on
information gathered over the course of the session while completing the
project installments. A minimum of five strategic and five operational recommendatios
must be offered. The student will add scriptural integration throughout the recommendations,
quoting relevant scripture verses as appropriate. There must be a minimum of 10
relevant scriptural quotes found throughout the recommendations document, with
their relevance to the recommendations explained. The 600-word
requirement does not include the title page, scriptural quotes, or
references.
The recommendations document must include a
title page, a brief introduction delineating the
recommendations,
and a separate section (with heading) for each recommendation. At least 5
scholarly
resources (in addition to the Bible) must be used. Paper must be completed as a Microsoft Word
document