Research begins and ends the process as the process not only allows you to understand what the problem or opportunity is, but research also helps you adjust and manage the campaign’s implementation. In this discussion, please provide an example of a communications campaign (either an opportunity or problem) and discuss the type of research you’d use to address the opportunity or problem.
What kind of secondary research would you conduct?
What kind of primary research would you conduct?
Would you choose qualitative or quantitative research?
Lastly, what type of research methods would you utilize and why?
Please be as specific as possible and provide as much detail as you can. Be sure to address all of the steps of the research process.
You are exposed to the importance that ethics plays in making decisions and Potter’s Box – a process approach to deciding on ethical actions, developed by Harvard divinity professor Ralph Potter.
Potter’s Box is a four-stage model in which each stage helps clarify one aspect of the ethical problem at hand. Potter represented the stages as four quadrants of a box, hence the name.
Provide an example of how you would use Potter’s Box to make a decision. Please be as detailed as possible.