This assignment builds on the “Health Communication
Plan Part 1: Defining the Problem, Intervention, and Audience” assignment
you submitted in Topic 2. Complete the “Benchmark – Health Communication
Plan Part 2: Defining Communication Objectives, Strategies, and Channels”
template. In addition, Create a 10-15 slide PowerPoint presentation describing
your health communication plan. For the presentation of your PowerPoint:
Goals and objectives – Define one (1) communication goal
(impact of the intervention) and at least three (3) measurable communication
objectives (outcomes for the intervention) for each audience identified in Part
1. Your goal should reflect the expected overall health improvement in
mortality, morbidity, incidence, prevalence, or quality of life. Communication
objectives should reflect changes in knowledge, attitudes, and/or behaviors
leading to the accomplishment of the goal. Use SMART criteria (Specific,
Measurable, Appropriate, Realistic, and Time-Bound) to develop objectives.
Key message – Articulate a key communication message for
each audience.
Communication strategies and communication channels – Select
and describe either engagement, information, or persuasion as the primary form
of interaction for each audience. Select and describe the communication
channels you will use to convey your key message.
Key partners and stakeholders – Describe key partners and
stakeholders who will be involved and their roles and responsibilities.
Logic model – Prepare a logic model for your intervention
using the Logic Model Template.
Incorporate three to five resources to support your
critique.
Benchmark Information
This benchmark assignment assesses the following
programmatic competencies:
MS- Public Health
1.1: Communicate to inspire behavioral change while building
ethos with stakeholders through relationship-building, effective leveraging of
communication channels, and dissemination of timely and factual information.
6.1: Select communication strategies for different audiences
and sectors.
6.2: Communicate audience-appropriate public health content,
both in writing and through oral presentation.