Below are the learning exercises for Chapter 15. What is required of you is to pick 5 of the following to talk about? Each one will require a 2 to 3 paragraph informational response. This will be in the form of an essay paper. The 1st page is the Title page, the content pages you will have each section separated with the question you have chosen, the last page will be a reference page. Some may require research. This is an assignment for grading.
How can site search data be used to optimize a Web site?
Why is “hit” a meaningless measure of Web site success?
Why should changes be tested with a small number of Web visitors before being rolled out?
Why do Web sites with high traffic volumes have the opportunity to test frequently?
How is the click path of a first-time visitor different from that of a returning visitor?
What parts of the Web site are more important to first-time visitors?
Do users from different countries, provinces, or towns behave differently on your Web site?
How can you optimize user experience for different countries or ethnic groups?
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